ALTER EGO
A Halloween-night costume house on the web: a virtual fitting room, a numbered ticket for every visitor and a pumpkin to smash — built to feel like a place, not a catalogue.
- Website design
- Art direction
- Virtual fitting room
- Responsive layouts
What the businesswas up against.
A costume shop sells a feeling, and a feeling is hard to put on a product grid. Alter Ego needed a Halloween-night site that makes a visitor want to be somebody else — and still lets them find the right look for the right occasion.
A near-black room lit by a single pumpkin: pumpkin orange for action, stamp red and tungsten for small marks, manila for tickets, all on a charcoal ground. A sharp serif at poster size, a plain grotesque for reading and a typewriter face for tags, so the page feels like a workroom after hours.
Playful, never childish. The site talks like a costumer: cut, aged, pressed, fitted.
Charcoal ground, one pumpkin orange for every action, with stamp red and tungsten for the small marks.
A moonlit hero with puffy golden lettering, a virtual fitting room, a numbered ticket for each visitor and a pumpkin to smash.
- Display
- Boska
- Text
- Switzer
Boska, a sharp editorial serif, carries the headlines at poster size; Switzer keeps the reading text plain, and Courier Prime stamps the tickets and tags like a workroom label.
HappyHalloween.
The homepage opens on a graveyard moon, a glowing pumpkin and puffy golden Happy Halloween lettering, then hands the visitor a numbered ticket. Beyond it: a virtual fitting room to try every look, the rack of screen-accurate suits, haunted gowns and stage-grade costumes, shoes and props, and a way to shop by occasion — Halloween, cosplay, theatre and parties — with a sound switch for the full night-time mood.
The same moon, pumpkin and lettering stacked for a thumb: the navigation shrinks to a sound switch and a bag, and the ticket stays one tap away.
One business,one voice, everywhere.
A costume house that feels like walking into a workroom after dark, with a fitting room, a ticket and a pumpkin to smash standing between the visitor and the rack.
