Custom Metals
A dark, gold-accented redesign for a Kent, WA metal fabricator, built around real plasma-cutting footage and real installed work.
- Website design
- Art direction
- Responsive design
What the businesswas up against.
A metal fabricator's site usually reduces eight years of real work to a stock hero and a phone number. Custom Metals had the proof — real stairs, railings, glass and cable jobs, a 5.0 Google rating — but the site wasn't putting any of it in front of a homeowner deciding who to call.
A near-black ground with a single worked gold, read off the shop's own wings mark instead of a generic safety orange. One variable Archivo carries the headline at full weight and the specs at a tighter grade, over real plasma-cutting footage instead of a stock texture.
A deep green-black ground with one gold accent, sampled from the shop's own logo rather than an industrial-catalog palette.
A scroll-scrubbed plasma-cutting film in the hero, sparks included, instead of a static photo.
One variable Archivo, stretched wide for statements and tightened for stats, materials and the phone number.
- Display
- Archivo
- Text
- Archivo
One variable Archivo carries the whole page — stretched wide and heavy for the headline, tightened down for stats, materials and the phone number.
Where strengthmeets style.
The homepage opens on real plasma-cutting footage with the promise stated in four words, then a stat row — 8+ years, a 5.0 rating, three metals, all of Washington — before a horizontal service rail, a three-material breakdown for steel, aluminum and stainless, a four-step process from measure to install, a work gallery of real completed jobs, and a radius map of the actual service area around Kent.
The same hero and stat row, rebuilt for a thumb: the service rail and work gallery both run full width, and the nav collapses into a single menu button.
The name, carried off the screen.
The brand’s typography and color palette, carried through to its business cards.
One business,one voice, everywhere.
A one-crew Kent fabricator that now shows the same plasma-cutting work, the same 5.0 rating and the same phone number that already earned it — put in front of the homeowner instead of buried behind it.
