Due North Cooling
An air-conditioning company that explains itself by scroll: follow the cold from a 112° driveway through the vent, the attic and the coil to a 72° living room.
- Website design
- Art direction
- Scroll storytelling
- Repair-or-replace guide
- Responsive layouts
What the businesswas up against.
People call an AC company when it is 112° outside and the house is not cooling, and most sites answer with a stock photo and a phone number. Due North needed a site that explains where the cold comes from — and what actually fails — before anyone has to call.
A page that is one long trip with the temperature as its guide: a sun-baked driveway at the top, a cold blue at the coil, and a calm 72° at the end. Near-black ground, one icy blue for everything cold and a hot orange only for what is burning money.
Plain and a little dry, like a technician who has seen your attic. It says what is wrong, what it costs and when someone can come.
Near-black with an icy blue for cold and a single heat orange for the wasted degrees.
Scroll follows the cold through the house — vent, attic, coil, condenser — with a drag-down thermostat at the end.
- Display
- Zodiak
- Text
- Switzer
Zodiak in heavy weights carries the headlines with a warmth most HVAC sites lack, Switzer keeps the reading text clean, and JetBrains Mono prints temperatures and prices like a thermostat.
Followthe cold.
The homepage opens on a desert house with the outside and inside temperatures live on screen, then lets the visitor scroll along the path of the cold: up through the vent, through a 140° attic, to the 40° coil and out to the condenser in the sun. Every part gets a check, a thermostat can be dragged down to see what each degree costs, and a repair-or-replace guide, three system types, service plans, a service area and reviews follow — with a Book now bar that never leaves the screen.
The same house and temperature readout rebuilt for a thumb: the navigation collapses into one button and the Book now bar stays pinned to the bottom of the screen.
One business,one voice, everywhere.
An HVAC site that teaches before it sells, and keeps the next step — a tune-up from $89 or a same-day tech — one tap from every screen.
