MINT
A premium hookah lounge built around late-night atmosphere and a dark emerald identity.
- Website design
- Art direction
- Responsive design
What the businesswas up against.
A late-night room has to sell an atmosphere before it sells a table. Most lounge sites reach for neon and noise, which reads as loud rather than expensive.
Dark emerald and brass against cream, sultry like the room itself. Photography does the persuading, while the reservation button stays within reach throughout the page.
Deep emerald and warm brass, with a cream section to let the page breathe.
Interiors shot in lamplight, so the site feels like the hour it is selling.
A serif font for the key statements, paired with a neutral grotesk for everything functional.
- Display
- High-contrast serif
- Text
- Neutral grotesk
A serif font for the key statements, paired with a neutral grotesk for everything functional.
Designed forthe hour it sells.
The opening frame splits between the product and the room: hookah and cocktail on one side, the paneled interior on the other, with the reservation button held at the top right. Below it, the page turns cream and names the three reasons to come — hookah, kitchen, bar — before returning to the dark design for the menu.
The same page on a phone: the statement, the reservation, then the room.
The name, carried off the screen.
The brand’s typography and color palette, carried through to its business cards.
One business,one voice, everywhere.
A lounge that reads as expensive before a word is read, with the reservation never more than one tap away.
